AFL / Concept Ideation for $250M upgrade / NEC
Marvel Stadium
The team at NEC asked me to create a series of digital design concepts for a bid they were putting forward to the AFL & Marvel Stadium. The pitch was simple. Using all of NEC's latest digital hardware and technology to bring new life to the stadium which was earmarked for a major upgrade. Create some interactive spectator spaces and push bold & engaging content to the audience. Whether it be a footy crowd or a live performance in concert.