A curated experience from colours, fixture & fittings to make the decision process simpler. Making your building timeline faster and get's you the customer into your new home sooner. Now that's smart!

Shuffling type around a page may not be that exciting for some.. but bringing a sense of order.. a flow, a hierarchy to information, with some flourishes of infographics can turn a boring bit of communication into something quite purposeful.

There is nothing like a really well executed hero image to take the stage. Keep the messaging simple. Light enough on the detail to inform but not too much to bore you to flip the page.

Some days you just want to have a little play with materials, textures and colours to tell a story. At Langdon's we had a fully equipped Selection Studio with everything at our fingertips to showcase their product lines. Great for those days when pushing a curser around is the last thing you feel like doing.

Working with such great brands as COLORBOND® on collaborations was a dream. A nationally loved and well respected product working with us to create a compelling builder support campaign.

Thorough planning goes into the launch of each display home. Months of preparation co-ordinating all the elements, trades, creative to make the customer experience the best it can be.

In each of our display homes, aside from showcasing plans, renders of our facades, and the usual stock standard marketing collaterial... I developed an elevated brand story to give a sense of who is behind the brand and the story we have to tell.

JOY. A feeling of great pleasure and happiness. It’s not often you get more for less. Particularly at this moment in time. At Langdon we understand and have put together a bundle of outstanding products that are sure to elevate your new home.

A sales promotion for the business offering free Caesarstone® benchtops. Marketing collateral appeared as paid social campaign, print collateral, website & advertising.

Reposition SmartBuild’s perception from purely a first home buyer product to that of an affordable product that offers high level inclusions at a very competive price, that no other builder can match. The offering encompasses curated colours, fixture & fittings make the decision process simpler.. a faster building timeline to get our customers into their homes sooner.

The team at NEC asked me to create a series of digital design concepts for a bid they were putting forward to the AFL & Marvel Stadium. The pitch was simple. Using all of NEC's latest digital hardware and technology to bring new life to the stadium which was earmarked for a major upgrade. Create some interactive spectator spaces and push bold & engaging content to the audience. Whether it be a footy crowd or a live performance in concert.

The Department of Health and Human Services messaging requirements were necessary to develop for our entire destination. To provide clear, concise information to our customers on social distancing and the measures that West HQ had undertaken to ensure the safety for all. These are some of the elements I designed and produced for the business.

As restrictions eased from Covid-19 a refreshed campaign was needed to entice our customers back to the destination. The sentiment was simple. So Good... As we all live with the daily uncertainty of the pandemic, it was important to show just how much we appreciate our customers returning.

To celebrate the launch of West HQ's incredible new restaurants a promotion was created. Five overseas destination holiday packages to Thailand, Italy, New York, China & New Zealand, $500,000 spending money and $300,000 in instant prizes to be won.

West HQ went through a brand transformation in 2019. Working with WK Studio's visual direction blueprint and guidance for the parent brand and 17 sub-brands that sit beneath it was truly a exciting experience. With collaborations from CISCO, NEC, Cox Architecture, Blue By Name and Brand Culture. www.bandt.com.au/west-hq

Visitors will are spoiled for choice at the 550-seat Eat St., with restaurants including Corner Café, Gelatissimo, New Town Thai Street Food, PizzAperta Manfredi, and Steak & Co. by Sean Connolly. Three years in the making, the new eateries join existing outlets Chur Burger and Eat St. Bar at Western Sydney’s newest dining destination. Restauranteur Steve Anastasiou will open Chu Restaurant, a sister restaurant to the celebrated, multi-award-winning institutions China Doll, Woolloomooloo and China Lane, Sydney CBD.

China Doll founder Steve Anastasiou opens Chu Restaurant at West HQ. Showcasing premium and ethically sourced produce, the menu presents a modern take on culinary traditions from China, Hong Kong, Japan and South East Asia. With generous portions and bold flavours, dishes are perfect for sharing with family, friends or colleagues be it a casual lunch or dinner or special event.

The West HQ VIEW Magazine is an annual publication that expands on West HQ's developments and builds on our four pillars – Entertainment, Fitness, Lifestyle and Accommodation. The inaugural edition, the publication talks about What's New at West HQ. This is namely the new Eat St. restaurants, the development of Sydney Coliseum Theatre and the lineup of acts to celebrate its opening week, as well as our fitness facilities One55, Sydney Gymnastic and Aquatic Centre and Sydney West Sports Medicine.

When the weather is warm, the best place to watch a movie is under the stars. Every Summer, open air cinemas pop up all across the city showing the latest blockbusters or beloved classics. JCDecaux and APN Outdoor invite clients and customers to these events.

At the end of each year we collaborate with Bertocchi Hams and invite our clients to our office for Christmas drinks and gift a ham to finish the year and celebrate with a beer or glass of bubbles.

3D extruded lettering produced for the Melbourne office reception of APN Outdoor. The Blueprint was responsible for fabrication and install. Each office nationally had variations on the brand installed, depending on their interior fit-out.

Avalon Airport tender submission for APN Outdoor.

Rebrand for APN Outdoor. The rebrand was done by Hulsbosch. I executed the roll out and the execution of all artwork and design elements.

We compiled a credentials brochure for APN Outdoor. Keeping large page layout spaces for imagery, with accents of playful graphics to cut to each specific point of discussion.

Preliminary design pages for the City of Sydney Tender – Street Furniture, Out-of-Home Media and Wi-Fi Services submission.

The expansion of APN Outdoor’s network with the company winning a competitive tender for the exclusive rights to develop a new portfolio of signage on the Princes and Western Freeways in Melbourne. As part of the new contract with VicRoads, APN Outdoor will build 10 new signs on both freeways, offering advertisers freestanding and bridge-mounted digital and classic signs. The new agreement between APN Outdoor, which also holds advertising contracts for the Tullamarine Freeway and CityLink in Melbourne, and VicRoads is effective now.

Simple signage for an office Wellness Room to alert whether it's occupied but also promote it as an approachable space for all staff to utilise. Furnished more like a yoga studio it served as a multi-purpose room for a sick bay, time-out, private space for a large workforce.

APN Outdoor 2017 annual report cover and page layout design. Keeping things very simple and adopting the new brand's refreshed colour palette.

To elevate the arrival experience at reception digital internal flat panel screens were installed in our Melbourne and Sydney offices. This enabled us to showcase static and dynamic content to our clients & suppliers.

Lunchtime guest speaker talks were created to keep our workforce engaged with the industry and some broader topics of interest. A play on the word "bites/bytes" it was designed to be easily digestible bytes of information over lunch. Perfect brain food.

Our People Performance & Culture department enaged me to create EDM communication for World Mental Health Day. I created this tile to tap into that headspace of feeling it's OK to talk about mental health.

Melbourne Cup invites for APN Outdoor for our clients. A printed copper foil was used and adopting diagonal geometric patterns and the vibrancy of colour from the jockey silks.

Young Lions competition searches for the best young talent in media, marketing and creative industries to represent Australia at the Cannes Lions International Festival of Creativity.

Cannes Lions & APN Outdoor developed a speaker series titled Cannes Lens to a media industry audience. Bringing to life the winning case studies, the best keynote speeches and panels, the key thought leadership trends, and insights from Cannes award jurors, speakers and delegates.

APN Outdoor obtained the rights to 77 train stations for this tender bid.

Leading media business APN Outdoor has cemented its standing as a pre-eminent company in New Zealand for airport advertising, successfully winning the tender for Queenstown Airport. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports, giving advertisers and agencies improved access to three of New Zealand’s busiest airports.

Public Transport Authority WA submission.

Monthly Mingle was created out of a need to get the entire office together each month and break down some of those departmental social tribes that often occur. It was a roaring success. Whilst the majority of media types are social beings by nature it encouraged some healthy banter across the company.

With eOne release of Stan & Ollie movie we pitched a three dimensional mock-up with extensions for for APN Outdoor. A prime position for a static inbound billboard site in the heart of Melbourne.

Concepts for Tinder. Harnessing the benefits of day-parting, use of multiple creatives and clever copywriting, context based creative content in various locations in and around Sydney. Formats included transit portrait panels, railway stations & digital billboards.

A proactive brief response to encourage drivers and create awareness of Uber Eats. Imagery can be geographically relevant and scheduled at different times of the day to entice consumers to act on their hunger urges.

Pitching the concept of Foxtel's 4K streaming ability was easy with our high pitch Digital Billboards. Truly representing the difference in pixel quality that 4K brings to life.

APN Outdoor launched it's Headline Series, an industry initiative that provides insight into the behaviours and habits of Outdoor audience segments and explores how Outdoor impacts them. The first edition in the Headline Series focuses on the hard-to-target ‘Generation Y’ sector. Amongst the multitude of research undertaken, the results have uncovered some powerful statistics: 94 per cent of 18-29 year olds in Australia see Outdoor advertising within a 28 day cycle, more than half spend an hour per day travelling and 41 per cent catch a train each week.

Halo Top have a great sense of design throughout their entire flavour range, which is uniquely expressed through their packaging. We wanted to bring this to life through outdoor formats. Sides of buses became giant canvases for the brand and a much more playful approach to Outdoor.

Melbourne's favourite Summertime thirst quencher Aperol Spritz. We wanted to create a very simple creative that promoted the brand, and that summertime feeling with a large thirst quenching spritz, adding on oversized straw extension for theatre.

APN Outdoor’s headline research piece for 2016, Media Attention- It’s a Jungle out there! The program was multifaceted with a 3000 strong quantitative study and metropolitan city, trans-Tasman focus groups. Speaker guest panel events were held nationally to the media industry.

Outnumbered, produced as both an online and hardcopy book, filled with insights into all of APN Outdoor’s formats, is further proof the Outdoor leaders are heavily committed to the investment in and proliferation of market leading research, to propagate their own products and the industry overall.

Every year as part of giving back to the community we run an Anzac Day creative nationally. Working with the Department of Veteran Affairs to ensure we are keeping to the true spirit of Anzac Day, outdoor brings to life the visual messaging to the streets of Australia.

Every year we partnered with the Australian Open to provide advertising space to promote Melbourne's Summer of Tennis. In turn we also invited our clients and suppliers to tournaments throughout the season. These are some of the invites I created.

Every business now requires some level and disclosure of the sustainability measures they are putting into place to ensure good Governance and a better planet for us all.

APN Outdoor joined forces with the Australian Olympic Committee (AOC) as an official Team Partner. With design direction from WK Studio, I created all digital creative for the Olympics for Outdoor during and leading up to the games.

Sydney bus customers received free Wi-Fi on their ride, as a trial of 50 buses with the new technology for their daily commute. Overall design concept was designed by Say—So Creative and rolled out by myself to meet the business's needs.

The Outsiders was a community panel powered by Vision Critical and built for APN Outdoor. The research, from the company's community panel, The Outsiders, aims to investigate what Australians get up to in the summer months and to find out how that impacts out-of-home advertising.

#myrealworld – a roadshow that promises compelling insights, exciting promotions and other relevant information that will strike an emotional connection with the advertising and marketing fraternity – “real people, in real time doing real things”.

The LUX Collection uses the latest in LED technology to light up your campaign with 75 handpicked Posters, located in capital cities around Australia. The combined quality, consistency and simplicity of the LUX Collection demands audience attention.

Calibre is the most sophisticated audience measurement tool to hit the New Zealand market, redefining out-of-home measurement through a seamless user experience and interactive planning tool for advertisers and media agencies.

Yarra Trams Tender submission. APN Outdoor later announced it has chosen not to renew its contract with Yarra Trams Melbourne. The decision not to renew comes after Yarra Trams advised it wanted to combine the existing advertising contracts and award a combined contract to one operator.

Telstra Corporation Tender submission.

Sydney Airport has signed a new five-and-a-half-year agreement with APN Outdoor for the advertising rights at the T1 international terminal, T2 domestic terminal and airport exterior signage. The agreement, which follows a competitive tender, is one of the most valuable out of home advertising contracts in Australia and New Zealand, noted the airport.