GEN Z

APN Outdoor launched it's Headline Series, an industry initiative that provides insight into the behaviours and habits of Outdoor audience segments and explores how Outdoor impacts them. The first edition in the Headline Series focuses on the hard-to-target ‘Generation Y’ sector. Amongst the multitude of research undertaken, the results have uncovered some powerful statistics: 94 per cent of 18-29 year olds in Australia see Outdoor advertising within a 28 day cycle, more than half spend an hour per day travelling and 41 per cent catch a train each week.